Popularizing science is no longer an option: it’s a necessity. In a context where information circulates continuously, audiences are increasingly diverse and trust in science must be constantly nurtured, digital tools have become scientists’ best allies. In 2025, several solutions stand out to amplify the impact of scientific projects.
1. Interactive visual content platforms
Visuals remain a universal language. Tools such as Canva or Figma allow the rapid production of infographics, diagrams and presentation media accessible to all audiences. At the same time, platforms such as Genially or Visme offer the possibility of transforming complex data into interactive experiences, ideal for courses, conferences or webinars.
2. The short, engaging video
Short formats (under 2 minutes) now dominate digital communication. By 2025, applications such as CapCut or Descript simplify video editing and the addition of subtitles, making content more inclusive. Videos can be broadcast on YouTube or LinkedInwhich have become hubs for scientific dissemination.
3. Collaboration and distribution tools
Popularization rarely works on its own. Solutions such as Notion or Miro facilitate the co-creation of content with students, partners or communications teams. For distribution, platforms such as Mailchimp or Brevo can be used to create targeted newsletters, another effective way of maintaining links with academic, institutional or industrial partners.
4. Artificial intelligence as a support
Generative AI tools (such as ChatGPT, Claude or Perplexity) are no substitute for scientific rigor, but they do help to reformulate, structure or adapt messages to different audiences. They are particularly useful for writing popularized summaries, preparing explanatory capsules or testing out different communication angles.
5. Putting data into stories
Search results make sense when they’re told. Platforms like Public board or Datawrapper transform statistics into clear visualizations, ready to be integrated into an article, report or website. Coupled with a carefully crafted narrative, these representations enhance impact and comprehension.
Support from Agence PhDesign
At Agence PhDesign, we’re constantly exploring and testing these tools to make the most of them in the service of the scientific community. Whether it’s producing videos, designing infographics or building an integrated digital strategy, we support the scientific community and institutions so that their results find a strong, clear voice in the public arena.
Curious to find out more? Contact us now.
