At a time when science is shaping our lives at an accelerating pace, the public voice can no longer belong solely to universities and research centers.
Today, private companies play a key role in knowledge production, technological development and the transformation of practices.
But while these companies innovate, few of them really really communicate on their progress.
And that’s a missed opportunity – for them, for their sector and for society.
1. Science advances, but dialogue is slow to follow
Québec’s technology and science companies are working on projects of considerable scope: energy storage, biotechnologies, artificial intelligence, sustainable development, digital health…
Yet these innovations often remain invisible to the general publicand sometimes even to their potential partners.
There are many reasons for this: fear of “selling” science, complexity of language, lack of time, absence of in-house communication resources.
But in a world where trust in science is being put to the test, silence can become a risk.
Not communicating means letting others tell your story for you.
2. Scientific communication: an act of leadership
Speaking out about your innovations is not marketing.
It’s about assuming a leadership role in transforming the world..
Companies that communicate their research :
- strengthen their scientific credibility with partners and investors;
- participate in societal dialogue on the challenges of tomorrow;
- attract talent motivated by a meaningful project;
- and stimulate theinnovation ecosystem by sharing what they’ve learned.
When it comes down to it, communicating science also means contributing to collective intelligence.
3. A commitment to social responsibility
Innovative companies don’t just create products or processes: they shape the way we live, produce and think.
They therefore have a responsibility: to make science accessible, understandable and transparent.
This requires clear, visual and appropriate formats:
📘 articles or summary sheets to explain a research project;
🎥 videos to tell the story of an innovation in action;
🌐 a website that popularizes your expertise and impact;
🎙️ podcasts that open up discussion on your issues.
It’s not a question of size or budget. willingness to open up.
4. Building bridges between science and society
This is precisely where strategic scientific communication.
It bridges the gap between factual rigor and public curiosity, between applied research and collective understanding.
AT THEAgency PhDesignWe believe that every company that innovates contributes to writing part of the future. Our role is to help these players to telling this future with accuracy, meaning and creativity.
In a nutshell
Speaking out means taking a stand.
And in a Quebec where science and technology are at the heart of transitions, innovative companies have everything to gain by emerge from the shadows of the laboratory.
Communicating isn’t about exposure.
It’s about inspiring, explaining and connecting.
Would you like to structure the communication of your research projects?
The PhDesign Agency supports scientific and technological companies in the the popularization, design and strategic dissemination of their innovations.
Contact our team to transform your science into a lever for development by by clicking here.
