The start of the new academic year is a pivotal time for the scientific community. After the summer break, projects resume, teams re-form and schedules fill up quickly. It’s also a strategic opportunity to showcase your research and ensure that your communications effectively support your activities.
Why is back-to-school a key time for scientific communication?
In September, the attention of the public, partners and funders turns back to the business news. Announcements, conferences and launches that take place at this time often enjoy greater visibility. For researchers, laboratories, companies and institutions, this is the ideal time to :
- present new projects or results,
- launch recruitment or training activities,
- consolidate relations with partners and the general public.
The first steps in planning your communications
1. Update your platforms
Website, newsletter, social networks – make sure your information is up-to-date and aligned with your search objectives.
2. Plan your calendar
Identify the highlights of the year (publications, conferences, fundraising campaigns) and position them now.
3. Prepare your visuals and key content
Press releases, presentations, infographics, videos, etc. Having ready-made formats makes it easier to share them at the right time.
4. Involve your team
Define who will be responsible for communications (internal or external) and create simple, effective follow-up routines.
A few best practices
- Think about your different audiences: the scientific community, institutional partners, students, the media, the general public – each requires a tailored approach.
- Focus on visual and editorial consistency: a uniform style enhances the credibility and recognition of your work.
- Be flexible: leave room in your calendar for unexpected results or announcements.
An investment that pays off
Taking the time right from the start of the academic year to organize your communications will not only increase your efficiency, but also amplify the impact of your research. By making your projects more visible and understandable, you facilitate collaboration, funding and the transfer of knowledge to society.
In other words, a communication strategy is a powerful lever for scientific development..
Support from Agence PhDesign
At Agence PhDesign, we know that the start of the scientific year is a busy time, with researchers and scientists juggling the planning of research activities and the preparation of their communications. Our role is to support you at this stage: distribution strategy, graphic design, digital platform management, popular writing and web development.
Our aim is simple: to let you focus on the science, while ensuring that your projects get the attention they deserve from your audiences.
Curious to find out more? Contact us now.
Write to us at [email protected]
