Researchers contacted the agency because they wanted to increase their online visibility, share their expertise and develop their research networks, but didn't have the time to do it themselves.
The mandate is to monitor current events, share relevant content, create attractive publications and encourage engagement with the online community.
We leveraged our combined expertise in the following areas:
We developed a clear content strategy, taking into account the researchers' objectives, their target audience and the specifics of the different social media platforms used. This includes thinking about tone, planning themes, topics and types of publications.
Â
We regularly monitor the latest news in the researchers' field of research, consulting reliable sources, scientific journals, specialist websites, blogs and relevant social networks. We also need to keep track of the publications, projects and events in which they participate.
Â
We need to create diversified publications to keep the community interested. This can include summaries of scientific articles, video extracts and infographics. Content must be adapted to specific platforms and meet the needs and expectations of the target audience.
Â
We plan publications in advance, using social media management tools to ensure regular and consistent distribution of content. This allows us to maintain an active presence on social media and ensure constant visibility for our researchers.
Â
We monitor comments, direct messages and mentions of researchers' publications and respond where necessary. It's also important to encourage interaction by asking questions, initiating discussions and sharing content from other influential players in the field.
Â
We track and analyze publication performance to assess the impact and effectiveness of our strategy. This includes tracking key metrics such as engagement, shares, impressions and clicks. This information can be used to adjust the strategy according to the results obtained.
Â
We produce periodic reports, summarizing performance statistics, observed trends and recommendations for improving social media presence and engagement.
By proactively and engagingly managing these researchers' social media, we help increase their visibility, promote their research and foster exchanges and collaborations within the scientific community and beyond.
For more information, contact us.