Social media management for researchers: developing visibility and collaboration networks

Developing a content strategy

We developed a clear content strategy, taking into account the researchers' objectives, their target audience and the specifics of the different social media platforms used. This includes thinking about tone, planning themes, topics and types of publications.

Monitoring and research

We regularly monitor the latest news in the researchers' field of research, consulting reliable sources, scientific journals, specialist websites, blogs and relevant social networks. We also need to keep track of the publications, projects and events in which they participate.

Varied content creation

We need to create diversified publications to keep the community interested. This can include summaries of scientific articles, video extracts and infographics. Content must be adapted to specific platforms and meet the needs and expectations of the target audience.

Planning and programming

We plan publications in advance, using social media management tools to ensure regular and consistent distribution of content. This allows us to maintain an active presence on social media and ensure constant visibility for our researchers.

Interaction and commitment

We monitor comments, direct messages and mentions of researchers' publications and respond where necessary. It's also important to encourage interaction by asking questions, initiating discussions and sharing content from other influential players in the field.

Performance analysis

We track and analyze publication performance to assess the impact and effectiveness of our strategy. This includes tracking key metrics such as engagement, shares, impressions and clicks. This information can be used to adjust the strategy according to the results obtained.

Reports and recommendations

We produce periodic reports, summarizing performance statistics, observed trends and recommendations for improving social media presence and engagement.