When a new observatory is created, its first mission is not just to produce research: it's also to ensure that this research reaches beyond the walls of the university to those who make decisions on a day-to-day basis.
TheBMO Observatory on Sustainable Development Management, based at theUniversité de Sherbrooke's School of Management, has taken on the mandate of doing just that: mobilizing, transferring and disseminating knowledge to help organizations, businesses and government bodies move towards a sustainable and responsible economy.
What was needed was a digital platform to match this ambition.
Commissioned by Julie Frédette, Agence PhDesign designed a professional, modern and intuitive showcase site that reflects the Observatoire's mission: to help accelerate sustainable and responsible economic transition.
The main objective: to build an accessible platform that translates the Observatory's vision into a clear and engaging space, enabling :
Agence PhDesign designed the Observatoire website as more than just an institutional showcase. It was conceived as a working tool for a targeted audience: managers, entrepreneurs and decision-makers, well beyond the academic circle.
This is reflected in a number of strategic choices:
The BMO Observatory does more than simply publish research results. Its vocation is to be a meeting point between academic knowledge and action in the field. The site has therefore been designed as a a place for digital dialoguewhere scientific expertise finds a language that can be understood and mobilized by those involved in change.
" Agence PhDesign delivered a website that we're already getting compliments on, and the project to create it, as well as the transmission of knowledge that will enable autonomous management of the website, was carried out with professionalism, open communication channels and transparency. I have no hesitation in recommending Agence PhDesign for your website design projects! "
- Julie Fredette, Coordinator, BMO Sustainability Management Observatory
Thanks to this new showcase site, the BMO Observatory is strengthening its visibility in sustainable development management and laying the foundations for clear, professional and progressive communication.
This project illustrates PhDesign's conviction that careful communication is the catalyst for discovery.
Discover the observatory website: https: //observatoiregdd.ca/
Our role has been to accompany this transition to digital with a critical eye:
The result is a professional, clear and lively website that serves the Observatory's mission and reinforces its legitimacy with the communities it seeks to mobilize.
Curious to find out more? Contact us now.
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