{"id":6848,"date":"2025-10-27T08:11:38","date_gmt":"2025-10-27T12:11:38","guid":{"rendered":"https:\/\/www.agencephdesign.ca\/publications\/science-et-societe-pourquoi-les-entreprises-innovantes-doivent-prendre-la-parole\/"},"modified":"2025-10-27T08:13:43","modified_gmt":"2025-10-27T12:13:43","slug":"science-et-societe-pourquoi-les-entreprises-innovantes-doivent-prendre-la-parole","status":"publish","type":"post","link":"https:\/\/www.agencephdesign.ca\/en\/publications\/science-et-societe-pourquoi-les-entreprises-innovantes-doivent-prendre-la-parole\/","title":{"rendered":"Science and society: why innovative companies need to speak up"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6848\" class=\"elementor elementor-6848 elementor-6834\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e35b50f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e35b50f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab07a81\" data-id=\"ab07a81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a74886 elementor-widget elementor-widget-text-editor\" data-id=\"7a74886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At a time when science is shaping our lives at an accelerating pace, the public voice can no longer belong solely to universities and research centers.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Today, private companies play a key role in knowledge production, technological development and the transformation of practices.<\/span><\/p><p><span style=\"font-weight: 400;\">But while these companies innovate, few of them really <\/span><b>really communicate on their progress<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> And that&#8217;s a missed opportunity &#8211; for them, for their sector and for society.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-75a114b e-flex e-con-boxed e-con e-parent\" data-id=\"75a114b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f05934 elementor-widget elementor-widget-heading\" data-id=\"6f05934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Science advances, but dialogue is slow to follow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b81ad36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b81ad36\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-510e7a5\" data-id=\"510e7a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c23fb45 elementor-widget elementor-widget-text-editor\" data-id=\"c23fb45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Qu\u00e9bec&#8217;s technology and science companies are working on projects of considerable scope: energy storage, biotechnologies, artificial intelligence, sustainable development, digital health&#8230;<\/span><\/p><p><span style=\"font-weight: 400;\">Yet these innovations often remain <\/span><b>invisible to the general public<\/b><span style=\"font-weight: 400;\">and sometimes even to their potential partners.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> There are many reasons for this: fear of &#8220;selling&#8221; science, complexity of language, lack of time, absence of in-house communication resources.<\/span><\/p><p><span style=\"font-weight: 400;\">But in a world where trust in science is being put to the test, <\/span><b>silence can become a risk<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Not communicating means letting others tell your story for you.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0257196 e-flex e-con-boxed e-con e-parent\" data-id=\"0257196\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b72774a elementor-widget elementor-widget-heading\" data-id=\"b72774a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Scientific communication: an act of leadership<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff48913 e-flex e-con-boxed e-con e-parent\" data-id=\"ff48913\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4278cbe e-con-full e-flex e-con e-child\" data-id=\"4278cbe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4dadab elementor-widget elementor-widget-text-editor\" data-id=\"a4dadab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Speaking out about your innovations is not marketing.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> It&#8217;s about <\/span><b>assuming a leadership role in transforming the world.<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Companies that communicate their research :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">strengthen their <\/span><b>scientific credibility<\/b><span style=\"font-weight: 400;\"> with partners and investors;<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">participate in <\/span><b>societal dialogue<\/b><span style=\"font-weight: 400;\"> on the challenges of tomorrow;<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">attract <\/span><b>talent motivated<\/b><span style=\"font-weight: 400;\"> by a meaningful project;<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">and stimulate the<\/span><b>innovation ecosystem<\/b><span style=\"font-weight: 400;\"> by sharing what they&#8217;ve learned.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">When it comes down to it, communicating science also means contributing to <\/span><b>collective intelligence<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3b81a8 e-flex e-con-boxed e-con e-parent\" data-id=\"c3b81a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-916971f elementor-widget elementor-widget-heading\" data-id=\"916971f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. A commitment to social responsibility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83d7031 e-flex e-con-boxed e-con e-parent\" data-id=\"83d7031\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19f4ca8 e-con-full e-flex e-con e-child\" data-id=\"19f4ca8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d56e4d elementor-widget elementor-widget-text-editor\" data-id=\"0d56e4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Innovative companies don&#8217;t just create products or processes: they shape the way we live, produce and think.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> They therefore have a responsibility: <\/span><b>to make science accessible, understandable and transparent.<\/b><\/p><p><span style=\"font-weight: 400;\">This requires clear, visual and appropriate formats:<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> \ud83d\udcd8 articles or summary sheets to explain a research project;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> \ud83c\udfa5 videos to tell the story of an innovation in action;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> \ud83c\udf10 a website that popularizes your expertise and impact;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> \ud83c\udf99\ufe0f podcasts that open up discussion on your issues.<\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s not a question of size or budget. <\/span><b>willingness to open up<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4941821 e-flex e-con-boxed e-con e-parent\" data-id=\"4941821\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef56df elementor-widget elementor-widget-heading\" data-id=\"4ef56df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Building bridges between science and society<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d635b77 e-flex e-con-boxed e-con e-parent\" data-id=\"d635b77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-95bf790 e-con-full e-flex e-con e-child\" data-id=\"95bf790\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-296ae02 elementor-widget elementor-widget-text-editor\" data-id=\"296ae02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is precisely where <\/span><b>strategic scientific communication<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">It bridges the gap between factual rigor and public curiosity, between applied research and collective understanding.<\/span><\/p><p><span style=\"font-weight: 400;\">AT THE<\/span><b>Agency<\/b> <b>PhDesign<\/b><span style=\"font-weight: 400;\">We believe that every company that innovates contributes to writing part of the future. Our role is to help these players to   <\/span><b>telling this future with accuracy, meaning and creativity<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d12f080 e-flex e-con-boxed e-con e-parent\" data-id=\"d12f080\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33579f3 elementor-widget elementor-widget-heading\" data-id=\"33579f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In a nutshell<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba451b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba451b9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07f1ac0\" data-id=\"07f1ac0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1505b1a elementor-widget elementor-widget-text-editor\" data-id=\"1505b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Speaking out means taking a stand.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">And in a Quebec where science and technology are at the heart of transitions, innovative companies have everything to gain by <\/span><b>emerge from the shadows of the laboratory<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Communicating isn&#8217;t about exposure.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">It&#8217;s about <\/span><b>inspiring, explaining and connecting<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p> <\/p><p><b>Would you like to structure the communication of your research projects?<\/b><b><br><\/b><span style=\"font-weight: 400;\"> The PhDesign Agency supports scientific and technological companies in the <\/span><b>the popularization, design and strategic dissemination<\/b><span style=\"font-weight: 400;\"> of their innovations.<\/span><\/p><p><span style=\"font-weight: 400;\">Contact our team to transform your science into a lever for development by<\/span><a href=\"https:\/\/www.agencephdesign.ca\/contact\/\"><span style=\"font-weight: 400;\"> by clicking here.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fef99d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fef99d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0526a82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0526a82\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5ccde0\" data-id=\"b5ccde0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-002bf73 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"002bf73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post 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class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At a time when science is shaping our lives at an accelerating pace, the public voice can no longer belong solely to universities and research centers.<\/p>\n","protected":false},"author":5,"featured_media":6847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Science and society: why innovative companies need to speak up - Agence PhDesign<\/title>\n<meta name=\"description\" content=\"At a time when science is shaping our lives 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