{"id":6733,"date":"2025-09-18T08:37:11","date_gmt":"2025-09-18T12:37:11","guid":{"rendered":"https:\/\/www.agencephdesign.ca\/?p=6733"},"modified":"2025-09-18T12:16:37","modified_gmt":"2025-09-18T16:16:37","slug":"the-essential-digital-tools-for-popularizing-scientific-projects-in-2025","status":"publish","type":"post","link":"https:\/\/www.agencephdesign.ca\/en\/publications\/the-essential-digital-tools-for-popularizing-scientific-projects-in-2025\/","title":{"rendered":"The essential digital tools for popularizing scientific projects in 2025"},"content":{"rendered":"\t\t
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Popularizing science is no longer an option: it’s a necessity. In a context where information circulates continuously, audiences are increasingly diverse and trust in science must be constantly nurtured, digital tools have become scientists’ best allies. In 2025, several solutions stand out to amplify the impact of scientific projects. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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1. Interactive visual content platforms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Visuals remain a universal language. Tools such as <\/span>Canva<\/b><\/a> or <\/span>Figma<\/b><\/a> allow the rapid production of infographics, diagrams and presentation media accessible to all audiences. At the same time, platforms such as <\/span>Genially<\/b><\/a> or <\/span>Visme<\/b><\/a> offer the possibility of transforming complex data into interactive experiences, ideal for courses, conferences or webinars.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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2. The short, engaging video<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Short formats (under 2 minutes) now dominate digital communication. By 2025, applications such as CapCut<\/b><\/a> or Descript<\/b><\/a> simplify video editing and the addition of subtitles, making content more inclusive. Videos can be broadcast on YouTube <\/b><\/a>or LinkedIn<\/b><\/a>which have become hubs for scientific dissemination. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3. Collaboration and distribution tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Popularization rarely works on its own. Solutions such as <\/span>Notion<\/b><\/a> or <\/span>Miro<\/b><\/a> facilitate the co-creation of content with students, partners or communications teams. For distribution, platforms such as <\/span>Mailchimp<\/b><\/a> or <\/span>Brevo<\/b><\/a> can be used to create targeted newsletters, another effective way of maintaining links with academic, institutional or industrial partners.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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4. Artificial intelligence as a support<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Generative AI tools (such as <\/span>ChatGPT<\/b><\/a>, <\/span>Claude<\/b><\/a> or <\/span>Perplexity<\/b><\/a>) are no substitute for scientific rigor, but they do help to reformulate, structure or adapt messages to different audiences. They are particularly useful for writing popularized summaries, preparing explanatory capsules or testing out different communication angles. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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5. Putting data into stories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Search results make sense when they’re told. Platforms like <\/span>Public board<\/b><\/a> or <\/span>Datawrapper<\/b><\/a> transform statistics into clear visualizations, ready to be integrated into an article, report or website. Coupled with a carefully crafted narrative, these representations enhance impact and comprehension. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Support from Agence PhDesign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At Agence PhDesign, we’re constantly exploring and testing these tools to make the most of them in the service of the scientific community. Whether it’s producing videos, designing infographics or building an integrated digital strategy, we support the scientific community and institutions so that their results find a strong, clear voice in the public arena. <\/span><\/p>

Curious to find out more?<\/span> Contact us now.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t<\/i>Prev<\/span><\/span>Previous<\/span>Back to science: how to organize your communications in September<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\tNext<\/span>Guide to science communication grants and scholarships in Quebec and Canada<\/span><\/span><\/i>Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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Popularizing science is no longer an option: it’s a necessity. In a context where information circulates continuously, audiences are increasingly diverse, and confidence in science must be constantly nurtured, digital tools have become scientists’ best allies. <\/p>\n","protected":false},"author":5,"featured_media":6731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications"],"acf":[],"yoast_head":"\nThe essential digital tools for popularizing scientific projects in 2025 - Agence PhDesign<\/title>\n<meta name=\"description\" content=\"Popularizing science is no longer an option: it's a necessity. 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