{"id":6134,"date":"2024-02-28T07:56:00","date_gmt":"2024-02-28T12:56:00","guid":{"rendered":"https:\/\/www.agencephdesign.ca\/publications\/amplifying-the-impact-of-research-with-social-networks\/"},"modified":"2025-01-20T04:36:32","modified_gmt":"2025-01-20T09:36:32","slug":"amplifying-the-impact-of-research-with-social-networks","status":"publish","type":"post","link":"https:\/\/www.agencephdesign.ca\/en\/publications\/amplifying-the-impact-of-research-with-social-networks\/","title":{"rendered":"Amplifying the impact of research with social networks"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6134\" class=\"elementor elementor-6134 elementor-5461\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e35b50f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e35b50f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab07a81\" data-id=\"ab07a81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a74886 elementor-widget elementor-widget-text-editor\" data-id=\"7a74886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In our digital age, social networks have evolved to become crucial tools for the research community and scientific institutions. They are no longer limited to entertainment platforms, but offer unique opportunities to disseminate knowledge, foster collaboration, influence decisions and reach both the scientific community and a wider public.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, we understand that for some, this universe may seem totally unknown, distant and far removed from the issues of research. You might think that social networking is irrelevant to you, and that it&#8217;s a domain reserved for communications professionals. Or you simply don&#8217;t know how to approach the question, or where to start?  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is that what you&#8217;re thinking? Well, this article is for you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us guide you through the right methodology for using social networks effectively in your search.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-75a114b e-flex e-con-boxed e-con e-parent\" data-id=\"75a114b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f05934 elementor-widget elementor-widget-heading\" data-id=\"6f05934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 1: Identify and understand your audience on social networks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b81ad36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b81ad36\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-510e7a5\" data-id=\"510e7a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c23fb45 elementor-widget elementor-widget-text-editor\" data-id=\"c23fb45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The first essential step is to identify and understand your target audience. This means distinguishing between the primary target audience, directly interested in the research results, and the secondary audience, who can help disseminate the information to this audience.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to reach your peers first? Or the participating members of your research projects? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is to recognize where these groups interact online (e.g. LinkedIn for a professional audience, X, Tik Tok and Facebook for a wider, more diverse audience).<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5e26dd7 e-flex e-con-boxed e-con e-parent\" data-id=\"5e26dd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e90d8b elementor-widget elementor-widget-heading\" data-id=\"7e90d8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 2: Identify your main objective in using social networks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c71aec e-flex e-con-boxed e-con e-parent\" data-id=\"3c71aec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a01de2 elementor-widget elementor-widget-text-editor\" data-id=\"9a01de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once you&#8217;ve identified your target audience, it&#8217;s important to think about the specific objectives of your social networking presence.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an agency specializing in science communication, here is a selection of objectives that we adopt and highly recommend (inspired by Li et al, 2021) (1)<\/span><span style=\"font-weight: 400;\"> :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promoting and selling<\/b><span style=\"font-weight: 400;\">  This can involve highlighting research advances or internship and job opportunities offered by your laboratory or institution. The aim is to increase the visibility and recognition of your work or professional opportunities. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Connect and collaborate  <\/b><span style=\"font-weight: 400;\">Social networking: use social networks to establish links with other members of the research community, institutions and interest groups. This fosters potential collaborations and shares knowledge within the scientific community. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Listen and learn  <\/b><span style=\"font-weight: 400;\">Social networks: social networks are an ideal platform for gathering external feedback and perspectives. This can include comments on your research, suggestions for future studies, or insights into the public&#8217;s needs and interests. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Empower and engage  <\/b><span style=\"font-weight: 400;\">Encourage public participation and involvement. This can mean involving the public in participatory science projects, raising awareness of important research topics, or inspiring younger members of the research community. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By aligning your communications strategy with these objectives, you can optimize your use of social networks to amplify the impact of your research, effectively reaching and engaging your audience.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56ec75d e-flex e-con-boxed e-con e-parent\" data-id=\"56ec75d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a76db54 elementor-widget elementor-widget-heading\" data-id=\"a76db54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 3: Plan your social media posts strategically<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d38e5a7 e-flex e-con-boxed e-con e-parent\" data-id=\"d38e5a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6791ba elementor-widget elementor-widget-text-editor\" data-id=\"b6791ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once you have identified your target audience and objectives, you should be able to define <\/span><b>categories<\/b><span style=\"font-weight: 400;\">  publication schedule. A well-structured, regular publication schedule, aligned with your audience&#8217;s interests and highlighting the relevant aspects of your research, will ensure consistency and commitment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Planning your posts will maximize the impact of your social networking presence. Hot topics, significant advances in your field or unique perspectives on well-known subjects can be wise choices, depending on your audience. While planning is not mandatory, it does help you produce content on a regular basis. For example, you could devote a block of 2 hours a month to preparing a few publications that you would schedule at regular intervals.   <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aecd29d e-flex e-con-boxed e-con e-parent\" data-id=\"aecd29d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a65cb5 elementor-widget elementor-widget-heading\" data-id=\"4a65cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 4: Actively engage with your community on social networks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a01410 e-flex e-con-boxed e-con e-parent\" data-id=\"5a01410\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4ae81 elementor-widget elementor-widget-text-editor\" data-id=\"ce4ae81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Active engagement is essential. Participate in discussions surrounding your own publications, but don&#8217;t neglect interaction with other people&#8217;s publications either.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you come across an interesting post about the latest advances in your field of research? Rather than simply liking it, consider leaving a constructive comment to spark discussion. Similarly, when other researchers comment on your publications, respond to their questions and opinions with enthusiasm.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Show a genuine interest in developing a dynamic, interactive community. This makes it more attractive for others to interact with your own content. It also makes it easier to personalize your News Feed with relevant publications. Indeed, the more you interact with a certain type of content, the more the algorithm will present you with similar content.   <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c846394 e-flex e-con-boxed e-con e-parent\" data-id=\"c846394\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e97bdb7 elementor-widget elementor-widget-heading\" data-id=\"e97bdb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 5: Create collaborations through social networks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3943731 e-flex e-con-boxed e-con e-parent\" data-id=\"3943731\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca2c975 elementor-widget elementor-widget-text-editor\" data-id=\"ca2c975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social networks are also a powerful tool for establishing collaborations. Use them to connect with other members of the research community and institutions sharing common professional interests.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, LinkedIn groups specific to a research field facilitate interaction between experts all over the world. Tweets about conferences or publications can attract the attention of like-minded researchers, leading to new collaborations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search for keywords in the network navigation bars, analyze the pages and groups your peers subscribe to, and start making connections.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a1efa5 e-flex e-con-boxed e-con e-parent\" data-id=\"3a1efa5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7414a elementor-widget elementor-widget-heading\" data-id=\"4d7414a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 6: The action stage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e395d3 elementor-widget elementor-widget-text-editor\" data-id=\"3e395d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now that you&#8217;ve explored these five essential steps for amplifying the impact of your search with social networks, it&#8217;s time to take action.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social networks are no longer an unknown and distant world, but a precious resource at your fingertips. So don&#8217;t let this opportunity slip through your fingers. It&#8217;s time to bring your research to life by sharing it with your community. Don&#8217;t forget that every like, comment and share can help propel your work to new horizons.     <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get started now and make your social networking presence a key asset in your career as a researcher.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck amplifying your scientific impact!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2647d elementor-widget elementor-widget-heading\" data-id=\"3d2647d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The agency's infographic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e92318 e-flex e-con-boxed e-con e-parent\" data-id=\"1e92318\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e807b elementor-widget elementor-widget-text-editor\" data-id=\"e5e807b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our agency has summarized the article you are reading as an infographic. <span style=\"font-weight: 400;\">To <a href=\"https:\/\/drive.google.com\/file\/d\/1LZZigH_1pY8WTsKo4X3pc_Ps1LQEFno4\/view?usp=sharing\">see<\/a> the infographic in PDF. <\/span> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cae1f4c dce_masking-none elementor-widget elementor-widget-image\" data-id=\"cae1f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1920\" src=\"https:\/\/www.agencephdesign.ca\/wp-content\/uploads\/2024\/02\/Amplifier-limpact-de-la-recherche-avec-les-reseaux-sociaux-3-768x1920.webp\" class=\"attachment-medium_large size-medium_large wp-image-5466\" alt=\"infographie sur comment amplifier l&#039;impact de la recherche sur les r\u00e9seaux sociaux\" srcset=\"https:\/\/www.agencephdesign.ca\/wp-content\/uploads\/2024\/02\/Amplifier-limpact-de-la-recherche-avec-les-reseaux-sociaux-3-768x1920.webp 768w, https:\/\/www.agencephdesign.ca\/wp-content\/uploads\/2024\/02\/Amplifier-limpact-de-la-recherche-avec-les-reseaux-sociaux-3-120x300.webp 120w, https:\/\/www.agencephdesign.ca\/wp-content\/uploads\/2024\/02\/Amplifier-limpact-de-la-recherche-avec-les-reseaux-sociaux-3-410x1024.webp 410w, https:\/\/www.agencephdesign.ca\/wp-content\/uploads\/2024\/02\/Amplifier-limpact-de-la-recherche-avec-les-reseaux-sociaux-3-614x1536.webp 614w, https:\/\/www.agencephdesign.ca\/wp-content\/uploads\/2024\/02\/Amplifier-limpact-de-la-recherche-avec-les-reseaux-sociaux-3-819x2048.webp 819w, https:\/\/www.agencephdesign.ca\/wp-content\/uploads\/2024\/02\/Amplifier-limpact-de-la-recherche-avec-les-reseaux-sociaux-3.webp 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d12f080 e-flex e-con-boxed e-con e-parent\" data-id=\"d12f080\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33579f3 elementor-widget elementor-widget-heading\" data-id=\"33579f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your opinion counts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba451b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba451b9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07f1ac0\" data-id=\"07f1ac0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1505b1a elementor-widget elementor-widget-text-editor\" data-id=\"1505b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Did you find this article relevant? Help us spread the word by sharing it on social networks. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The writing of this article was made possible thanks to salary support from the NovaScience program funded by the<\/span><\/i><a href=\"https:\/\/www.economie.gouv.qc.ca\/\"> <i><span style=\"font-weight: 400;\">Minist\u00e8re de l&#8217;\u00c9conomie, de l&#8217;Innovation et de l&#8217;\u00c9nergie du Qu\u00e9bec<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. Le programme NovaScience est une initiative du minist\u00e8re qui vise \u00e0 favoriser le d\u00e9veloppement \u00e9conomique de toutes les r\u00e9gions du Qu\u00e9bec en contribuant \u00e0 l\u2019\u00e9mergence de nouvelles g\u00e9n\u00e9rations d\u2019innovateurs. Un immense merci au minist\u00e8re pour son soutien continu envers les jeunes entreprises comme la n\u00f4tre!  <\/span><\/i><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fef99d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fef99d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa1dd1 elementor-widget elementor-widget-text-editor\" data-id=\"9fa1dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>(1)  <span style=\"font-weight: 400;\">Li, F., Larimo, J., &amp; Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. <i>Journal of the Academy of Marketing Science<\/i>, <i>49<\/i>, 51-70. <\/span><\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0526a82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0526a82\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5ccde0\" data-id=\"b5ccde0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-002bf73 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"002bf73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.agencephdesign.ca\/en\/publications\/infographics-in-research-a-two-sided-tool\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Infographics in research: A two-sided tool<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.agencephdesign.ca\/en\/publications\/12-must-have-resources-for-learning-the-art-of-storytelling-in-science-communication\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">12 must-have resources for learning the art of storytelling in science communication<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-dc55c64 e-flex e-con-boxed e-con e-parent\" data-id=\"dc55c64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In our digital age, social networks have evolved to become crucial tools for the research community and scientific institutions. They are no longer limited to entertainment platforms, but offer unique opportunities. <\/p>\n","protected":false},"author":5,"featured_media":5476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amplifying the impact of research with social networks - Agence PhDesign<\/title>\n<meta name=\"description\" content=\"In our digital age, social networks have evolved to become crucial tools for the research community and scientific institutions. 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